PRODUR | Steel, Sustainability & Partnership: Inside the Creusabro^® Podcast (FR)

In a context where performance, reliability, and sustainability are becoming key differentiators in the wear-resistant steel market, strong partnerships are more essential than ever.

Mr. Sylvestre Perrin (Produr's Managing director) kindly took part in an open and engaging podcast discussion, answering questions about our partnership, our shared vision, as well as our perspectives on the future of the market and the growing importance of decarbonisation in the years ahead.

With this new podcast format, Industeel embraces a more direct and authentic way to share expertise bringing together industrial, operational, and sustainability perspectives in one conversation.

Through this episode, we highlight the unique relationship between Produr and Industeel, built on technical expertise, trust, and a common ambition: delivering high-value solutions to end users.

As the exclusive distributor of Creusabro^® in France and overseas territories, Produr plays a key role in bringing our premium wear-resistant steels closer to industrial applications. Beyond distribution, Produr stands out through its deep processing expertise, transforming plates into high-performance parts tailored to demanding environments such as cement, recycling, and aggregates.

The presence of Eva Baginski, in charge of sustainability communication, brings an essential dimension to the discussion. She actively promotes XCarb^® Recycled and renewably produced steel, highlighting how low-carbon steel solutions are reshaping customer expectations and accelerating the transition toward more responsible industrial practices.

The discussion explores several key topics:

• The origin and foundation of the Produr–Industeel partnership
• The added value of Creusabro^® products combined with Produr’s transformation know-how
• The role of XCarb^® Recycled and renewably produced steel in addressing future decarbonisation challenges
• Increasing sustainability expectations from industrial players
• The future vision of the collaboration
• Produr’s role as a dynamic contributor to the global Creusabro^® community

One message clearly emerges: "performance is no longer only about hardness; It is about the entire value proposition". From metallurgy to processing and final application, the synergy between Industeel, Produr, and sustainability initiatives like XCarb^® enables customers to achieve longer service life, reduced environmental footprint, and optimized total cost of ownership.

🎧 Listen to the full podcast and navigate through key moments:

• 1:56 – Origins of the partnership between Produr and Industeel
• 5:49 – Product benefits and know-how serving Creusabro^®
• 13:42 – XCarb^® Recycled and renewably produced steel certified Creusabro^®: ready for future challenges?
• 16:27 – Sustainability: industrial expectations
• 23:04 – Future vision of the collaboration
• 25:17 – Produr as a key player in the Creusabro^® community